Description
Critères de l'offre
* Métiers :
* Traffic Manager
* Expérience min :
* 3 à 5 ans
* Diplômes :
* No Diploma
* Compétences :
* German
* English
* French
* Data analysis
* Media planning
* \+ 1 compétence
* Lieux :
* Neuchâtel
* Conditions :
* Permanent contract
* Full Time
Critères de l'offre
* Métiers :
* Traffic Manager
* Expérience min :
* 3 à 5 ans
* Diplômes :
* No Diploma
* Compétences :
* German
* English
* French
* Data analysis
* Media planning
* \+ 1 compétence
* Lieux :
* Neuchâtel
* Conditions :
* Permanent contract
* Full Time
## L'entreprise : LHH ##
**The Adecco Group Switzerland**
Plus d'infos sur LHH
## Description du poste ##
Our client is a recognizable worldwide brand.
Responsibilities :
**1.Ad Campaign Coordination & Execution**
* Manages the scheduling, placement, and distribution of digital, print, TV, or social media ads.
* Works with **media planners, designers, copywriters, and developers** to ensure all assets are ready for launch.
* Ensures **deadlines are met** for ad delivery and trafficking.
* Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
* Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
* Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
* Develop international media strategies in line with brand objectives and market trends
* Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
**2. Ad Trafficking & Implementation**
* Uploads and configures **display, video, social, and programmatic ads** into ad-serving platforms (e.g., **Google Ad Manager, Facebook Business Manager, DV360, The Trade Desk**).
* Implements **tracking pixels, UTMs, and tags** to monitor campaign performance.
* Ensures **ad specifications** match platform requirements (correct file sizes, formats, durations, etc.).
**3. Monitoring & Troubleshooting**
* Monitors campaign performance to ensure ads are running properly.
* Identifies and resolves **technical issues**, such as incorrect ad placements, broken links, or tracking errors.
* Works closely with developers to troubleshoot ad-serving problems.
* Coordinate with internal teams and markets on the visual planning of global digital media campaigns
* Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
* Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
* Collaborate with the brand international teams to coordinate global and local media campaigns
* Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
* Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts
**4. Performance Optimization & Reporting**
* Analyzes campaign data and KPIs (e.g., **CTR, impressions, conversions, ROAS**).
* Provides recommendations to improve **ad effectiveness** and maximize **ROI**.
* Creates performance reports
* Conduct market research and audience analysis to inform media planning decisions
* Stay on top of the latest industry trends, emerging media channels and best practices
* Ensures all ads comply with **platform policies (Google, Meta, programmatic networks, etc.)**.
Profile :
* Over 5 years of experience in on digital media planning, particularly for high-end or premium brands.
* Strong expertise in analyzing data and deriving insights from key performance indicators (KPIs) and metrics.
* Skilled in communication and negotiations, with a knack for crafting creative media strategies.
* Well-versed in the use of media planning software and adept at overseeing global paid media budgets.
* Proven ability to manage multiple projects in a dynamic, high-pressure environment.
* Fluency in English is essential, with additional proficiency in French or German being an asset.
\#LI-Hybrid